Have You Started Using Text Messages in Your Marketing Strategy
Around the world and specially in the United States, short messaging service or like it is commonly known SMS is becoming the most popular means of communication. The number of SMS messages sent in the US alone has got to a whopping 2.29 trillion, that’s nearly 6.7 billion SMS messages, and that’s just in one day. Regardless of these incredible numbers, most of the firms still prefer to go with email marketing instead of using messages. When it comes to small to medium-sized businesses and brands reaching out to their clients, having an efficient email marketing strategy in conjunction with an SMS based approach is the only way in which one can successfully get to their target audience. This post is about how businesses can establish an interesting, multi-channel stream of communication by integrating text message marketing in their marketing tactics. Simple Information About Text Message Marketing All you need to contact new consumers is presence, so you do not have to look further. If we look at the different mass marketing tactics, text messages are definitely among the best ways to get in touch with your target market anywhere.Benefits of Text Message Marketing:Numbers don’t lie and you have already seen them, but for those who still want some more reasons, here are the advantages of implementing text messages in a marketing mix.More Appealing:To put it simply, the open rate of text message marketing is significantly greater than that of emails. That is due to the fact that an email can sit in a person's inbox for many days before being read, and that is subject to if a customer actually decides to click on it, otherwise, bye, bye forever. Text messages, nevertheless, are generally read within minutes of being received. Thus, SMS marketing is more appealing and useful specifically for same day promotions or quick sales. Allowing Two-way Interaction:Text message marketing enables two way interaction between the business and the customers because they can reply to the message if they are interested. By opening the doors to this kind of SMS dialogue you can raise client engagement and develop brand trust.Useful in Attracting Clients Brands and companies trying to bring buyers in store can substantially benefit from text message marketing. Nonetheless, e-mail marketing is only effective to boost online sales. Making use of SMS marketing will get people to come to your store, by using updates on product releases and sales promotions. Once they are in, you can tell them about other deals that they might have not been considering at first.How Text Message Marketing Can Help You?You would already be well aware of what text messages are since the majority of us trade of many text messages with our friends on a regular basis. The thing you may not is how to use them in a marketing campaign. Different firms can use SMS marketing to their benefit in different ways. For instance restaurants employ it for sending their locations, exclusive menus and special discounts on special events and retail shops use it for sending promotional codes and VIP shopping dates.Not only that, text messages may also be used in several other industries for example property, internet businesses, clubs, and food services industry. They are specific and simple for all those who are involved. Mostly, an SMS that is sent on the right time can get the work done as most of the people are on the go.The Final WordText message marketing works well as customers find it more interesting and more appropriate. Given all the benefits of text message marketing, it is only practical that you start working on taking your business mobile now.